Hardly anyone who has been through Roanoke, Virginia, has left without seeing our beautiful H&C Coffee advertising neon atop a downtown building.
Roanoke Valley History
In the heyday of Roanoke’s Magic City Era (1890s), businessman Ferdinand Rorer operated one of the region’s many iron mines. Located on the south side of Roanoke Mountain, the Rorer Mines were said to produce some of the area’s better ores.
Originially published in the Journal of the Roanoke Historical Society, Winter 1967 (Vol. 3, No. 2)
Reprinted Here By Permission of The Roanoke Valley Historical Society & Museum, 1996, under original web article “Tales of the Magic City” (S. Warren, Warren Design Studio, Inc.)